Role Objective: Responsibilities: - Maintain and improve sending infrastructure and domain reputation (SPF, DKIM, DMARC, IP health). - Maximize performance metrics: Delivery Rate, Open Rate, Click Rate, Conversions, Unsubscribes, Bounces, etc. CRM & Automation - Own the CRM tool (Customer.io): maintenance, data hygiene, workflows, campaigns, events, user properties, segmentation. - Develop automated journeys across the customer lifecycle (onboarding, engagement, reactivation). - Define high-lev…